Suffield, CT - July 30, 2007 - Ron Coburn, Chairman and CEO of Savage Sports Corp., in Westfield, MA was elected Man Of The Year by the Shooting Industry Academy Of Excellence at their 16th. annual awards presentation in Ontario, CA on July 27th.

Ron was nominated "for his determination to transform Savage Arms from a company in bankruptcy to a leading rifle manufacturer. For his wisdom to focus on just one product and make it better than anyone else. For daring to introduce revolutionary new products such as the AccuTrigger and the astuteness to offer products previously only available through custom gunmakers, such as the right bolt/left port varmint rifle. For the compassion to become actively involved in such organizations as Paralyzed Veterans of America the 4H."

The Shooting Industry Academy Of Excellence was formed in 1992. Their awards are voted on by the 500 voting members which include industry executives, firearms dealers and outdoor writers.

Ron is quick to share credit for this award and said "every employee in the Savage family plays a major role in the company's success and I am accepting it on their behalf. Everyone takes pride in what they do and has a passion to be the very best."

About the company: Savage Sports Corp. is comprised of Savage Arms, a leading manufacturer of centerfire rifles in Westfield, MA and rimfire rifles in Lakefield, Ontario, Canada; Stevens, a major brand of centerfire rifles, rimfire rifles and shotguns; Fox, a high quality brand name for shotguns; Savage Range Systems, a major manufacturer of shooting ranges and bullet traps; Porta Target, a leading manufacturer of ranges, targets and shoot houses.