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Savage Sports Corporation Appoints Ron Johnson as New Chief Executive Officer

February 6, 2013

Westfield, Massachusetts - Savage Sports Corporation, one of the world's premier providers of outdoor sportsman products, has announced that Ron Johnson has been named Chief Executive Officer, effective immediately.

Johnson brings 25 years of shooting sports industry expertise, including product innovation, company acquisitions, and strong strategic planning and leadership to Savage. Most recently, he served as President of the Sporting Group within Alliant Techsystems ("ATK") at which he more than doubled the size of the business through organic growth initiatives and led the company to be a global market leader in ammunition sales. In addition, Johnson worked for several other groups of brands within ATK over the years, including President of Ammunition and Accessories; General Manager of Hunting Accessories, and VP Finance of Commercial Ammunition and Accessories. In all capacities, he increased sales, initiated product line innovation, and helped drive all businesses to realize profitability.

Johnson, stated, "I am thrilled for the opportunity to join the Savage team. The Company is a stellar brand within its market and is well-positioned for continued momentum and growth as a leader within the shooting sports industry. On behalf of the entire Savage team and board of directors, I want to thank Ron Coburn for his tremendous contributions and leadership over the years."

In addition to joining the Savage Board of Directors, Johnson has also served as a board member for the National Shooting Sports Foundation, the Sporting Arms and Ammunition Manufacturing Institute, and the Wildlife Management Institute.

Operating under the brand names of Savage Arms, Savage Range Systems and BowTech Archery, the Company designs, manufactures and markets a broad range of rifles, shotguns, archery and range systems primarily used for hunting, competitive and recreational target shooting. The Savage Arms brand was first established in the late nineteenth century by Arthur Savage and since then has expanded into a portfolio of well-known, market leading brands that also include Stevens and Fox. The Company has also earned a reputation for manufacturing quality products for accuracy, innovation, value and superior American craftsmanship.

Savage is headquartered in Westfield, Massachusetts, and has over 600 dedicated employees. Manufacturing facilities are located in Westfield; Lakefield, Ontario; and Eugene, Oregon.

More information about Savage firearms can be found on; for range systems,; and for archery,

Savage CEO Ron Coburn Announces Retirement

February 5, 2013

Contact: Bill Dermody 413-568-7001

WESTFIELD, MA -- Having led one of the most remarkable turnarounds in the Outdoor industry, Ron Coburn announced today that he is stepping down as Chairman and CEO of Savage Sports Corporation. Ron's retirement follows a 25-year tenure as CEO where he led the Company out of insolvency to the Company's current position as America's top rifle manufacturer. Coburn took the helm of Savage in 1988 shortly after the Company filed for bankruptcy protection and helped lead Savage's subsequent rise to market leadership within the sporting goods industry.

"Everybody wants to go out on top," Coburn said. "We've had many years of strong, sustained growth, and it seems like every year has been a new record year for Savage. The business has never been better positioned for the future. I'm turning 65 this year; the time is right for a transition."

Coburn's retirement has been in process for several years, as he has slowly delegated the day-to-day leadership to the Company's management team. Today's announcement is simply the next step for Coburn.

"Some people say that Ron Coburn rebuilt Savage Arms. That's not true. I helped build a team and together we rebuilt Savage Arms," Coburn stated. "The management team is still in place, and Savage is in very good shape with a very, very bright future." Coburn also shared that his confidence in the future of Savage is evidenced by the substantial personal financial stake he plans to keep in the company. "I may be moving out, but my money is staying. I can't think of a better place to invest right now."