Savage Arms Announces Licensing Program Updates
Savage Arms Announces Licensing Program Updates
- WESTFIELD, Massachusetts  – The Savage Arms licensing program, in partnership with the Group 3 Holdings licensing group, remains on track to be available in the 4th quarter of 2023. The new line is comprised of hunting apparel, camping equipment and lifestyle apparel. The licensing team is now taking meetings with key retailers/customers and the full assortment will be in stores in the spring of 2024.

“Our licensing program is progressing nicely and will get the Savage brand into several new categories,” said Beth Shimanski, Director of Marketing at Savage Arms. “The development and licensing teams have done a great job aligning our brand with high-performance and premium gear for hunters, campers and anyone who enjoys the outdoors. And the lifestyle pieces with their premium fabrics and designs will garner attention from anyone.”

Several new lines/items including basecamp products, technical hunting apparel, sportswear, non-technical apparel, functional bags and storage products were on display at the 2023 Shooting, Hunting and Outdoor Trade (SHOT) Show. Interest has been high and the first items will be for sale online in the fall of 2023.

To learn more about Savage's extensive line of leading firearms, visit

For more information on this licensing partnership, or to set up meetings, contact Group 3 Holdings through

Media contact: Tim Brandt, Murray Road Agency E-Mail:

About Savage
Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at