Savage News

January 16, 2024 - WESTFIELD, Massachusetts – January 16, 2024 – Savage Arms, leader in firearms manufacturing, is thrilled to announce the launch of their Amazon storefront. Savage customers can shop an extensive line of Savage licensed outdoor gear and apparel easily and readily on Amazon.com. The line, in collaboration with the Group 3 Holdings licensing group, offers shoppers a variety of Savage Arms branded apparel, shooting gear, accessories, and more.

"From rugged outdoor apparel to cutting-edge gear and accessories, this line reflects the same commitment to quality that has defined our presence in the firearms industry," said Beth Shimanski, Director of Marketing at Savage Arms. "We know our brand is strong in the firearms space, but we believe that there is a larger audience and Savage fan base who simply enjoy the outdoors. We're excited to reach the full Savage audience through the launch of our licensed gear and apparel on this platform."

Savage customers can find t-shirts, jackets, hats, hoodies, rifle cases, pistol cleaning kits, and more via the Amazon storefront. Products range in color and size with apparel being offered in sizes small to three XL, alongside 13 unique hat designs and youth sizing options. Whether gifting to family and friends or stocking a personal wardrobe this line has the essentials and more covered.

The Amazon storefront will also be running a promotion for the entire Savage line. Beginning 1/15/2024, the entire store will be 15% off and this promotion runs until 2/13/2024. A variety of these upcoming products will also be available to view at the Savage Arms booth, #12821 (VE-2), at SHOT Show from January 23 to January 26, 2024.

To learn more about Savage's extensive line of leading firearms, visit savagearms.com.

For more information on this licensing partnership, contact Group 3 Holdings through marygleason@group3holdings.com.

Media contact: Tim Brandt, Murray Road Agency
E-Mail: tim.brandt@murrayroadagency.com

About Savage Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com. About Group 3 Holdings LLC The Group 3's mission of identifying distinctive opportunities for brand owners is fueled by identifying brand potential, establishing a vision for the future and uniting brand owners with retail and manufacturing partners. Founded in 1992, Group 3 has successfully established a solid reputation in the industry as a unique, full-service brand management company.