Not Your Grandpa's Savage

EVOLVING FAR BEYOND THE DEER RIFLE OF YESTERYEAR
For generations, Savage Arms has been a name synonymous with dependable, affordable hunting rifles—trusted tools that got the job done. And while that legacy holds strong, it's time to set the record straight. This isn't your grandpa's Savage. We've evolved far beyond the deer rifle of yesteryear into a modern firearm powerhouse, redefining what's possible with innovation, precision, and performance that raise the bar for the entire industry.
A Legacy of Craftsmanship, Reimagined
Founded by Arthur Savage in 1894, our story began with rugged, reliable firearms that generations of hunters and shooters relied on.
But today's Savage is something different—something better. While we respect our history, we're no longer content with being known for "good enough."
Today's Savage firearms are built for those who demand more — more accuracy, more performance, more innovation—without compromising value.
Innovation That Redefines Performance
When you pick up a modern Savage firearm, you're holding the result of relentless innovation and engineering. Our proprietary technologies push the boundaries of accuracy, reliability, and shooter comfort. Here's how we're setting a new standard:

We've come a long way from your grandpa's Savage. We honor our legacy, but today, we're driven to continually push boundaries and shape what lies ahead. Our firearms are built for those who expect more and refuse to settle for anything less. One thing we know is certain: your grandpa would be proud.

Still think you know Savage? Think again. Don't believe us? Find us at your local dealer and hold a new Savage for yourself.

This is your Savage — the one you'll tell stories about for generations to come.